Are you a big football fan and are looking for some top football gambling sites in the United Kingdom where you can go to place bets on this highly entertaining sport? If you answered our question with a huge yet, then you, we are glad to say, are in luck since in this article of ours we are going to provide you with all the information that you need to know about placing football wagers in the UK.
Below we have provided you with a quick summary as to what you can learn from this guide of ours:
Since the main focus of this guide is the best football bookies in the UK, we thought that we should just dive right in and start off by looking at what we feel are some of the best football sportsbooks for those located in the United Kingdom. Other guides out there will beat around the proverbial bush before giving you the information that you are searching for, but we do not like wasting our readers’ time, so this is what we are going to start with.
Below you can find six sportsbooks that we truly feel can offer you a top football betting experience. If you opt to sign up with any of the bookies below, then we are pretty certain that you will not find much to have a moan about.
This award-winning sportsbook gives its customers a site that is very easy to navigate, a top live betting football section, competitive odds, and a very good bet builder feature. To add to this, they have developed a top mobile gaming app that is as good as any other one that you will encounter in the industry, meaning that you can always be assured of a top betting experience wherever you are.
Odds are really important in the sports betting world since they determine the kind of profit that you can potentially make should you go ahead and make a correct bet - you will never get let down by the odds that they have on offer at BetVictor since they always ensure that they offer completely fair odds. In addition to this, they also have a top-quality football welcome offer where you can get four free bets that are worth £10 each when you make a qualifying bet of £10 that has a min price of at least 2.00. Like with all kinds of bonuses that you can claim, always remember to familiarise yourself with the terms and conditions that apply.
Since BoyleSports is a sportsbook that is based in Ireland, many gamblers happen to associate them with sports such as horse racing, but they are also a top place to wager on football, and they are very happy to accept players from the United Kingdom. What makes BoyleSports such an awesome place to bet on football is the fact that they offer a wide variety of football promos such as acca insurance, acca loyalty, and a football acca boost up to 100%.
To add to this, of you decide to register with BoyleSports, you will earn a £50 welcome bonus that you can use to bet on any type of football event that you want. With regard to their football markets, they offer plenty for a wide variety of leagues, so you should certainly be able to place a wager on any league that you like. To put the cherry on the cake, BoyleSports are well-known for having top customer care, so if you encounter any issues, they will get solved very quickly.
Bet365 has very humble beginnings as it was founded in a portable building in 2000, but it has since gone on to become one of the top sportsbooks out there. Their website is very easy to navigate around, so you should definitely not encounter any issues when you want to place a bet on football, or any other kind of sport. To add to this, they have a top live betting sports platform which we happen to believe is one of the best available at this current moment in time.
Bet365 offers their customers top odds and a variety of markets for over 60 football leagues from all around the globe, so no matter the league that you happen to follow, it is likely that Bet365 have got your back. They also have you covered when it comes to their football bonuses because they have a variety of quality ones on offer such as Soccer Substitute Guarantee, Bore Draw Money Back, and Two Goals Ahead Early Payout. If you decide to register with Bet365 so that you can start placing bets on football, then you can claim £50 or more in bet credits.
William Hill is one of the world’s oldest sports betting sites, which gives you a very good idea as to how good they really are. Those who love to bet on horse racing and greyhound racing should certainly have a close look at William Hill, but it is also a great place to make bets on other entertaining sports such as football. With regards to football betting, they have earned themselves a reputation as a bookie that offers top odds for the best leagues, a wide variety of markets, and a very good mobile gambling app.
If you opt to make William Hill your bookmaker for placing football wagers, then you can claim a welcome offer that consists of three free bets that are worth £10 each. To add to this, there are some other football promotions available, so do make sure that you regularly visit their promotions page to see what other football offers there are that you can take full advantage of.
William Hill is a really old bookie, but Ladbrokes, believe it or not, is even older. Throughout their long history, Ladbrokes has worked very hard to build up a solid reputation as a top bookie that offers their punters really competitive odds and fast payouts. When you add their huge selection of markets, their easy to navigate site, and their quality live betting platform into the mix, then it is not hard to see why they are now one of the most popular sites for football bettors.
What kind of bonus can you make use of if you decide to sign up with Ladbrokes? Well, once you have placed a wager of at least £5, they will provide you with four free bets that are worth £5 each too. At the time of writing this guide, Ladbrokes had a quality football promo running where they list three football games, usually from the English Premier League, and if you manage to guess the correct scores, you will get £100 in cash. If you manage to get two correct, then you will get a free £5, while getting one right lands you a free £1 wager. They will regularly offer top football promotions to their players, so you should make it a habit to check out their promotions page regularly.
When compared with the likes of William Hill and Ladbrokes, 888sport is the new kid on the block, but this is not something that has prevented them from becoming a really popular website for betting on sports like football. What helps them to stand out from the crowd? Well, one of the main things is the bonuses that they offer their punters. One of their bonuses that we really like is the Free-to-Play Football Predictors where they will choose eight matches from the best leagues and you will get a free chance to predict all eight games and be in with a chance of winning £10,000 if you get all eight right.
When it comes to their welcome bonus, you can claim three free bets that have a value of £10 each once you have made a qualifying bet of £10. To add to their top bonus offers, they fact that they are more than happy to provide really good odds and a wide range of markets for betting on football is something that has made them really popular with football betting punters around the UK.
Above we provided you with six brilliant football betting sites that you can have a really good gambling experience with should you decide to register with them, but we are aware that there is a chance that you were not attracted to any of them. After all, we all have a variety of different tastes, which is perfectly fine since this is what helps to make our lives interesting.
Thus, if none of the above bookies appealed to you, then below we have provided you with a list of gambling sites that are also well-known for offering UK bettors with a top football betting experience. We suggest that you do your own research on these to see if any of them are a bookie that you would consider opening an account with:
When we are reviewing football betting sites, there are a number of things that we have to take into consideration before we decide to recommend it to you, and this is what we shall look at now.
Reputation: It is always a wise idea to take a look at the kind of reputation that a bookie has since you do not want to register with a dodgy bookmaker and then end up having your hard-earned money stolen. Thankfully, it is now virtually impossible for bookmakers to hide any negative aspects of their site since there are many reviews for each betting site. We will always take a look at what some of their current customers think about a bookie as this can provide a solid idea about their reputation and if it will be worth your while to register with them.
Security: When you are looking for football bettors in the UK to sign up with, it is vital to find out about the type of security that they have before you jump in and make any kind of deposit.If you see that a bookie is lacking when it comes to security, then we really do suggest that you take your cash somewhere else. If we encounter a sportsbook and find out that they have slack security, then you can be certain that we will not recommend it.
Mobile compatibility: Plenty of sports betting fans and those who play at online casinos like to make use of their mobile devices and play on the go. Mobile gambling has become very popular nowadays since it gives us the opportunity to place bets wherever we happen to be. In order to remain relevant, bookies have to make sure that they can offer quality mobile apps or sites to their customers. A bookie that has top mobile football gambling available is one that will score well with us.
b>Banking options: The banking options that are available at a football betting site is something that you always need to take a look at. The more payment methods that a website has available, the better they will rank with us. We are always glad to come across a sports betting site that has many payment methods on offer as this means that you can choose a deposit and withdrawal method that you know like the back of your hand.
Customer care: If a sports betting site has rubbish customer support, then you should steer clear of it since poor customer support is something that is just going to lead to a lot of frustration should any issues pop up down the line. In order to make sure that a bookmaker has quality customer care, we usually send them some kind of mock problem to see how quickly they respond and whether or not they are of any use. If we do not like the kind of customer support that we get, we simply will not recommend that bookie to you.
So, obviously, if you manage to find a bookie that you believe will suit all of your football gambling needs, then the next thing that you have to do is sign up with them. Now, you will be glad to find out that registering with a bookie is a simple procedure that should never take more than a couple of minutes to complete. In the following step-by-step guide, you can see the average process that you need to complete in order to open an account with a bookie - it might vary a bit from bookie to bookie, but you will still be able to get to grips with it.
Once you have set up your new account, you will obviously have to have some cash in it before you can start placing bets on any football events that take your fancy. To deposit funds in your bookmaker account, you just need to log in, go over to the payment options page, click on the method you like the best, decide how much it is that you want to deposit, and then click on confirm. The money that you deposit should be in your account balance straight away.
Thanks to how popular football betting has become, it really should not come as a huge surprise to hear that new football betting sites are popping up all of the time. In this next section of our guide, we are going to have a look at three new football gambling sites that we suggest you think about signing up with if you want to show some support for some up and coming bookmakers.
It is important for us to stress here that when we tell you new bookmaker, we mean a boojie that has not been in existence for more than five years. Yes, we know that five years is not exactly new, but in the world of online gambling, a site that has only been around for five years or less is considered to be a new one.
If you are huge football fan, then there is a really good chance that you have paid a visit to LiveScore at some point in your life. If you are yet to, then you should, since it is a website where you can find results and live scores for football matches from leagues from all over the world.
At one point they saw just how much money they could make from betting on sports, so decided to open their own sports betting site in 2020, and it has already been a huge success. As they are a relatively new bookie, one of the best ways to increase your number of customers is to offer a good variety of promos and bonuses, and LiveScore bet is a bookie that definitely ticks such a box. When it comes to their welcome bonus, you can claim a free bet of £20 when you place a qualifying bet of £10.
With regard to the sports that you can bet on, you will find markets for 30 sports, but obviously football is the one that leads the way by a country mile. You will find more than 40 markets for games from the top football leagues such as the English Premier League, Serie A, La Liga, Ligue Un, and the Bundesliga, while you can also bet on huge football tournaments such as the UEFA Champions League, UEFA Europa League, and the FIFA World Cup. To put the cherry on the
cake, they offer competitive odds, which increases your odds of landing a lovely profit should you make a winning bet.
Virgin Bet arrived on the sports betting scene back in 2019, and they have quickly become one of the top betting sites in the industry. Thanks to a generous welcome bonus, quality live streaming, a plethora of football markets, and really good customer support, it is not difficult to see why Virgin Bet has had a lot of success already.
At the current moment in time, Virgin Bet are actually offering the same bonus that LiveScore Bet have on offer, meaning that if you place a qualifying bet of £10 then you can claim a free bet that has a £20 value. With regard to the markets that are on offer at this bookmaker, you will find it difficult to locate a bookie that can offer more. To give you some sort of idea as to the variety of football markets that you can place a bet on, you can wager on outcomes such as the type of possession a team will have or how many times a team will be offside in a game.
If you are the type of bettor that loves watching the action live so that you can follow your bets in real time, you will be happy to find out that Virgin Bet has a top live streaming feature. However, you will not be able to watch live streams for the likes of the EPL or the Champions League since bookies do not have broadcasting rights for such competitions. However, you will be able to find live streams for other top leagues such as Ligue Un, the Bundesliga, and the Serie A.
If you have never heard of Quinnbet, then you are definitely missing out on a top sportsbook. This is an Irish-based bookie that has been in existence since 2017, and it is now very popular with football betting fans across the UK and the Republic of Ireland.
What makes this bookmaker such a popular website for those who like to bet on football, especially leagues like the English Premier League, is the fact that they have a plethora of football promotions on offer. For instance, at the time of writing this guide, they were offering their punters promotions such as Injury Time Insurance, 0-0 Draw Special, and Crossbar Insurance. To add to these promos, they also have a really good welcome offer available where you can claim 50% back to the value of £35 during your first betting day.
In addition to this, they will not skimp on the betting odds that they have available, which is something that will probably be music to your ears. They also have really good customer support, so should you encounter any issues they can solve it really efficiently and quickly, so that you can start betting again as soon as possible.
Nowadays, a lot of football bettors like having the option of placing bets on the go, and all of the best bookmakers know this which is the reason why many decide to develop their own mobile gambling app. There are many football gambling apps out there now, but they have not all been developed equally. Thus, below we are going to take a look at some top football betting apps that you should consider downloading if you are the kind of gambler that likes to bet on the go.
Sky Bet will be known to many fans of English football due to the fact that they are the sponsors of the English Football League, the second division of England football, and they have gone on to develop a top gambling hub on their mobile app. The “Football” tab happens to be the first one that you will encounter and when you select it, you will see the popular games scheduled for the day.
With regard to navigating between the different Sky Bet sections, we feel that it is one of the simplest apps out there thanks to the fact that you can access different competitions, place in-play bets, and accumulators free at any time. In addition to this, there is also a quality feature where you can see when the next games are going to kick off around the world. One of their specialities happens to be the enhanced odds, which give you the chance to land higher profits than what you can at other betting sites.
BetFred has a really good app for those who are searching for a place to make football bets since it covers an ever-growing number of tournaments and matches from around the world with the markets on offer growing all of the time as well. They also offer competitive odds and enhanced odds that can improve your profit margin if you make some winning wagers.
The BetFred app is really easy to navigate, and you will not find any issues when it comes to locating the markets for the best competitions. To put the cherry on the cake, they also have a very good in-play betting platform for those players who like doing a spot of live football betting.
The Betfair app is one that is laid out quite differently to many other apps that you will encounter in the UK – as soon as you select a match, you will see its own bet builder version, which provides you with the chance to pick and choose a variety of markets and combine the odds that are on offer. This is really popular among football bettors since you can combine top markets such as players to be booked, player shots on target, and goalscorers.
This Betfair app is becoming really popular due to its quality props betting market where you can place wagers on team shots and player shots before a game has started and once it has kicked off. You will be able to bet on all of the big leagues at Betfair and many of the matches, such as those from the Serie A or La Liga, are available to live stream once you place a stake on the match.
In this section of our article, we are going to have a look at the different features of the top bookmakers for betting on football. This does not need any more explaining, so we will jump right in now.
Whenever you come across a top offer online, we are pretty sure that you sometimes wonder whether it really is too good to be true. This is something that we should all do since you should not take everything at face value since there are many people who are looking to make a quick pound off the back of naive people. However, when it comes to the welcome bonuses that bookmakers are offering, you can be pretty certain that they are safe.
However, there is some sort of catch, and this is that there are a number of T&Cs that apply that you have to stick to. This includes wagering requirements, minimum odds, and the number of days that you will be given to clear the aforementioned wagering requirements. The world of sports betting is very competitive, so bookmakers try to outdo all of their rivals by offer better welcome offers, which is why you definitely should not settle for the first good welcome bonus that you come across. Have a look around and search for the sportsbooks with the best bonuses for you.
The more markets that a bookmaker has available, the more reasons you will have for thinking about registering an account with them. Why is this? Well, the more markets that are available, the more outcomes you can bet on, which means that boredom can be kept at bat. So, before you go ahead and deposit your hard-earned cash with a bookie, do a bit of research and ensure that they have enough markets for you to bet on.
When you are looking to bet on football, or any sports events, you will always want to use the best odds around so that you can make as much of a profit as possible should your bet be a winning one. The best way to ensure that this is the case is to open an account with a website that has a reputation for offering odds that are better than those being offered by their competitors.
Additionally, we do suggest that you register with a few bookies as this will provide you with a chance to select the best odds for the type of market that you want to place bets on. If you find out that a particular site offers poor odds, then you should definitely steer clear of it.
A bookie that has a lot of live streams on offer is one that will score many points with us. Live streaming is a great feature for bookies since it provides you with the chance to watch all of the action and get a very good understanding as to how things could end up playing out. This can actually improve your chances of getting a winning wager, but it is important that we stress here that, like with every type of gambling, there is never going to be a guarantee of a win. You will be glad to find out that most bookies have a live streaming feature.
If a sportsbook wants to be taken very seriously by sports betting fans, then they have to provide a cash out feature. If you are new to the world of sports betting, then there is a chance that you are not too sure what the cash feature is exactly. If it is, do not worry, since we will explain it now.
It is a feature that sportsbooks offer their customers that provides them with the chance to finish their wager early for a percentage of the full winnings that they would have received had they let their bet reach its natural conclusion. By doing this, you can ensure that you are at least going to be walking away with some type of profit and not only a complete loss.
For instance, if you are placing a bet on the EPL and you have bet on Brentford to beat Manchester United, and they are 2-0 but the Red Devils are starting to dominate play, you can start thinking about accepting the cash out offer so you can claim some sort of profit.
So, how do you go about accepting the cash out on UK football gambling sites? Well, it is quite simple really - if you have a cash out option on offer, you can see what it is at the bottom of the betting slip, and the value of this cash out will obviously depend on the game’s state of play. If you do want to take the cash out feature, then all you need to do is click the button at the bottom of your slip and then click once again to confirm that this is what you want to do.
Enhanced odds are a really good way to improve your profit margins, so it definitely always worth your while to keep a look out for them. All of the top bookies will offer their punters enhanced odds on many football events to their new and existing players, and many even go as far as to offer new enhanced odds each day to keep things very interesting. So, if you decide to open an account with a bookmaker that offers a lot of enhanced odds, you need to ensure that you check out their daily offers so that you do not miss out on making extra profit.
Football is one of the world’s most popular sports for people to place bets on, and one of the reasons why this is the case is because there is a huge variety of football markets for us to bet on, which means that boredom does not rise its ugly head too often. Below we are going to take some time to look at the popular football markets that you can think about betting on when you are gambling on this sport.
1X2 betting is where you are placing bets on the outcome of a game, and this market is sometimes called a match result bet. Thus, you just need to predict if the match will finish as a home win, a draw, or an away win. The 1 is representative of the home side, the X is representative of a draw, and the 2 is representative of an away win. This has become a really popular bet to place due to how simple it is to get to grips with.
You also have the chance to combine two of the three results outcomes due to what we call a Double Chance bet. With this type of market, you can choose to put your cash on 1X, 12, or 2X, which translates into a home win/draw, a home or away win, and an away win/draw. Since you have decided to combine two possible outcomes, then you will have a higher chance of winning the bet although the odds will definitely be lower.
In a game of football both of the sides can score, only one side might score, or neither side will find the back of the net. With such a market, you can place your money on whether both of the teams will score in the game or not. This is simply a yes or no market where the bookmaker provides you with odds for both outcomes to happen or not, and then it is simply down to you to place your wager on what you believe the outcome will be.
You can also place a wager on whether the total goals score in a game will be over or under a particular total. For example, your bookmaker will give you odds for Over/Under 2.5 goals and then you have to make up your mind on what the outcome will be. If you decide to place a bet on the Over option, then you will need there to be three goals in the game for you to win the stake. On the other hand, if you put your money on Under, then you will want there to be three goals or fewer to win the bet.
Sometimes in a game of football there will be a huge different in quality between the two sides that there is pretty little point in placing a regular bet on the favourite since you will be required to place a big stake down in order for you to make some sort of quality profit. On the other hand, it is not worth you placing any of your hard-earned cash on the underdog to win because you will probably, unless there is a huge shock, end up losing your wager.
This is where your handicap betting options are very useful since you can give the favourite team some kind of disadvantage so that their odds increase, or you can give the underdog some kind of advantage to increase their chances of winning. For instance, if you bet in Manchester City to beat Fulham, you could bet on City to win and give them a goal disadvantage of two goals, which means that they need to win by three goals for you to win the bet.
In a football game, you can place a wager on the number of corners that will happen. Once again, this is an Over/Under market, so your bookie will end up giving you different numbers, and then you need to decide what you feel the final outcome will be. This is a market that you can make use of when there are two attacked-minded teams playing against each other.
Thanks to the super competitive nature of the sports betting industry, the sports betting sites know that they need to offer a good selection of promos so that they stand out and new players are enticed into opening an account with them. If a bookmaker does not stand out, then it will end up going out of business quite quickly. In addition to this, bookmakers have to ensure that their existing players stick around, and they can do this by offering various promos to them.
In this section of our guide, we will look at some of the popular promos that bookmakers offer to try and get new players to sign up with them, while also keeping their existing ones around.
There is one kind of promo that sports betting fans like the most, and this is known as a free bet. This kind of promo is really popular due to the act that it allows bettors to make a bet on a football outcome without them having to risk any of their own cash. Also, it provides them with the opportunity to place a risky bet and give themselves a chance to land a bigger profit than they would have since they do not need to think about losing their own money.
One other reason why a lot of sports betting fans like free bet promos is that the winnings usually do not come with any wagering requirements, which means that the money that you can land can be withdrawn right away, should you wish. However, please bear in mind that with a free bet the stake, whatever its value is, will not be returned if your bet is a winner.
With a traditional free bet, you will be given the free bet to use and then you can use it within a specified time period, but with your Bet X Get X promo, you need to place a qualifying amount before you can claim the offer that is available. When it comes down to welcome offers, you will usually find this kind of bonus available. For instance, the likes of 888Sport are offering a Bet X Get X bonus as their welcome bonus since you have to bet £10 before they will give you three free bets of £10 each.
Football betting fans like this kind of promo, but they will obviously prefer a promotion where they do not have to place a qualifying bet first - we really do not think that we have to explain the reason for this.
When it comes to a deposit bonus, you need to deposit some money in order to claim the bonus that is available. For instance, a sportsbook might be happy to 100% match a deposit up to a certain value, such as £100, which means that if you opt to make a deposit of £100 when using the bonus, you will receive an additional £100 in the account, which means that you will have £200 in the account to place bets with.
Now, while free bet bonuses do not come with many T&Cs, the same cannot be said when it comes to deposit bonuses. You will find wagering requirements attached to the bonus money and your winnings, so make sure that you read the T&Cs that apply.
When it comes to placing football bets, you can dive in and start placing wagers if you are eager to, but this is one of those strategies that is only going to end up with you losing money. Yes, there might come a time when you get lucky and win, but usually you will just find yourself out of pocket. Thus, now we are going to give you some quality football gambling tips that you should remember the next time you are betting on football.
As we mentioned above but would like to mention once more because of its importance, it is vital that you always place bets on football, or any other sport, using the best odds that you can find. After all, this is how you can make sure that you make as big a profit as possible when you land a winning wager.
When you come across a football market that you would like to wager on, instead of just placing bets with the one bookmaker, you should look around and see what bookies are offering better odds for the same market, and then open an account with them. Yes, this does take up some more of your time, but you will be thanking us in the long run when you are landing bigger profits with your winning wagers.
Football is a physical sport and players can get injured regularly, so before you dive in and bet on a team to win a match, we suggest that you take some time to find out all that you can regarding the team news as well as looking at the latest statistics.
Before you bet on a team to win, find out whether any of their important players will be missing for the upcoming matches - if they are going to be missing their best players due to injury or suspension, then it will obviously decrease their chances of winning a match. You should also try to find out whether any other players will be missing due to illness, and whether they are one of the key players.
What kind of stats should you take a look at? Well, this is something that will depend on the kind of market that you want to place a wager one. For instance, if you are making use of the BTTS market, then you need to check the kind of scoring form that both sides are in. On the other hand, if you are going to bet on a particular player to score, then you should check out their recent goal scoring record.
If you are considering placing an in-play bet, then we suggest that you watch the game in question before you go and place your wager. Why do we suggest this? Well, by watching a bit of a match before you place a stake, you can get a very good idea as to how the game could pay out.
For instance, if you just open a match up and place a live corner wager without checking whether both sides are attacking or not, then you are basically betting blind, and blind betting usually leads to a lost bet and money. If you can watch a game courtesy of the live streaming feature, then it is something you should take full advantage of.
Football bettors love accas because they give them the chance to combine odds and be in with a good chance of landing a huge cash sum while only having wagered a small amount. However, the chances of winning a big acca are quite slim if we are to be perfectly honest with you.
In our view, when it comes to accumulators, we recommend that you combine short odds because you will have a much better chance of your acca being a winning one since you are practically betting on all of the favourites to win. Favourites in football usually come with odds that are not worth your while, but if you combine them in one accumulator it is difference since the odds are multiplied together, giving you the chance to win much better profits.
When you are betting on sports, it is very important that you remember to gamble responsibly so that you do not lose more money than you can afford to. One of the best ways to make sure that this happens it to set yourself a budget with a value that you are confident you can afford to potentially lose.
When your budgeted money has been lost, it is vital that you do not tell yourself that it is okay for you to try and recover any of your losses with other bets. Now, we know that this sounds like a solid idea in theory, but in practice you will just lose more money than you can afford.
Another way that you can gamble responsibly is to set yourself a deposit limit, which is where you simply tell that sports betting site an amount that you are not allowing yourself to deposit more than over a certain time frame - often a day, week, or month. For instance you can set a weekly deposit limit of £50 and if you deposit £50 on Monday, you cannot deposit more money until the following week.
With regard to football betting, there are many competitions that British football fans can place their cash on, and we have provided you with a list of the most popular below:
This is a subjective question because the best football gambling site for one might not be the best for another. Thus, the answer to such a question is that the best football betting site is one that can give you all that you are looking for from a football betting experience.
Place a football bet is easy and we have outline the steps below for you:
To form odds, the sportsbooks use databases of info and crunch numbers. Their traders are tasked with analysing the events to correctly assess the likelihood of the outcomes, and then they will add a vig which ensures that they make a profit. For instances, it might be something as plain-sailing as analysing the home team’s form against the previous results of the away team away from home. By running numbers through a mathematical model, there in-house odds compilers can then set odds quickly in real time, which is idea for live betting.